Dancing Shiva has been established as a company since 1994 and in the Neubaugasse since 1996. First floor, then two-storey and finally three-storey.
Where before was a damp cellar vault, a resurrected business, and an abandoned tax chancery, a colorful, imaginative and life-long parallel world filled these spaces.
This little parallel world called “Dancing Shiva” is the fulfillment of our dream to create a space for honest and holistic products, philosophies and way of life, which enrich and embellish our lives and our customers on every level.
We started on the ground. Or rather, under a Tent where we, Riki, Martin and our daughter Nina, sold products at art festivals we had brought from our first trip to India in 1993.
When, after a while, the souvenirs came to an end, and we concluded that this pastime could be a profession, it was not long before the next trip to India, and a little later we set up a market table.
1994 We started with the search for a business to bring India’s colors and fragrances to the people. We found a shop in the 8th district, named after the Indian god of creation, destruction and rebuilding “Dancing Shiva” and filled it up to the ceiling with Indian craftwork, textiles and fragrances.
1996 Riki discovered a resident business location in Neubaugasse 58. With which we quickly took our seven things, moved out of the 8th district and moved into the small house in the Neubaugasse. Not only did we expect a business center to be renovated, but also a damp souterrain, a resident tax office and a free apartment in the back of the house – perfect! In the next few years, we were busy drying the cellar, breaking into the first floor, and setting up ourselves in the Neubaugasse. From the basement was the beautiful, oriental-looking and at that time still known under “Chaihaus”. The former tax bureau on the first floor was turned into a dark red palace of fragrances and colors. And the once-one-year-old Dancing Shiva had suddenly tripled.
1999 We were slowly bored with the ever-equal supply of Indian market goods. In addition, over the years, we had had to look at how this often was produced under humane circumstances. And since we wanted to offer something new and extraordinary – and most importantly – fair and honest from the very beginning, we started our own model for ladies and gentlemen from the Khadi we recently discovered on a trip to India – Cotton. The design of the collections took over Riki, which the craft of the modedesign had autodidactically adapted.
Our trips to India have already taken place twice a year and from now on we have not bought only goods – we produced them, exclusively for our shop.
2005 We escaped from the great city of Delhi, where we had previously made our Khadi collections and founded our first own tailoring with ten Nepalese tailors in Goa / South India.
Within 2 years our team grew to more than 20 tailors and our product range now also includes accessories and home textiles in addition to the ladies’, men’s and children’s collection. Despite the increase, we still produced exclusively for our store in Vienna to keep the quality as high as possible.
2009 Riki flew into the completely opposite direction as usual and landed on a two-month trip through the United States. Inspired by her dream of finally getting to know two of her greatest sources of inspiration, she first went to Canada for a creative workshop Alex Grey, A highly regarded visionary artist in the USA, where he was the first to tie ties and to discuss the possibility of a textile-artistic cooperation.
Afterwards, Riki set off on the second fixed point of her journey: a visit to Jerome, Arizona, where a certain Maynard James Keenan, better known as the singer of Riki deaf American rock bands Tool and A Perfect Circle, And as a contrast program to the Rockstar existence its own winemaking. And here, too, Riki, with her fancy Khadi designs, set the ball rolling and promptly became a designer hired for the next merchandising collection of Keenan’s third band Puscifer.
Shortly afterwards, Alex Gray made a stopover on his performance tour of Europe in Vienna and visited Riki at Dancing Shiva, where the first prototypes of a “Khadi Special Edition for Alex Gray” were discussed and considered. In 2010 the Khadi jacket “Interbeing” went online in Gray’s webshop and was sold out within a few days.
2012 A change took place in the Dancing Shiva Cosmos: After Riki, who was at the time stressful at the end of her powers, read the book Superfoods by David Wolfe and was completely inspired by the effect of these most energetic and nutritious foods in the world, she wanted her experience With the Superfoods. In the autumn of the same year, she opened Vienna’s first superfood shop in the so-called “Chaihaus” known as Souterrain of Dancing Shiva, gave lectures and workshops on the subject and looked forward to the future with unprecedented enthusiasm, enthusiasm and optimism.
Once again, as in Khadi, she had come across something that was almost unknown in Austria, and she spent the following months drawing people’s attention to the concept of superfoods. Until she came to the conclusion that something could be explained so well – one really noticed the effect of the Superfoods only once they were tried.
And so Riki, which had hereditary reasons always had a taste for gastronomy, spoiled the Superfood Shop by a small local area, where she spoiled her guests together with her team of Superheroes with energizing raw cocoa elixirs, nutritious super smoothies and vegan dishes in raw food quality and the 10 Superfoods so for everyone and every woman directly experienced.
2013 Something unexpected happened. Due to massive increases in the raw material and work sector of India, we were unfortunately forced to cease our Khadi production in Goa, since we could not continue to produce in the usual quality without having to make significant price adjustments. And since we do not want to compromise on the quality or the sustainability of our products, we had to separate ourselves severely from this long-standing project.
But it is well known, as follows: If a door goes, another opens. So in the months that followed, we focused all our love and energy on another heart project: The Superfoods.
2014 Was another turning point in the history of our company. At the end of 2013, Riki, after experimenting with the kitchen for months, decided that the tables in the local area of the Superfood shop were more and more occupied, and that her guests became more and more numerous that the time had come to expand the project “Superfoods”. Dancing Shiva, known for its colorful colors, exotic fragrances and its wide range of fair-tradeed Khadi fashion, is completely new. In April 2014, Riki opened Vienna’s first Raw Food Restaurant, focusing on the world’s strongest and most nutritious food: Dancing Shiva Superfoods.
From supersmoothies, raw cocoa elixirs, sinful sweets and exotic delights to traditional masks – the Superfood restaurant will show you what is possible in the raw food kitchen.
With the opening of the restaurant, Riki has fulfilled the dream of creating a space where “we pamper our guests not only culinary, but also ensure that they are back on their way fortified, happy and full of energy.”
Whatever the future brings to new discoveries and twists in the Dancing Shiva cosmos, we are looking forward to seeing them together with our friends and customers!